Ramchandra Keshav & Co. – Branding Design

We brought Maharashtra’s most loved on-screen couple — Ashok Saraf and Nivedita Saraf — together after years, not just to create nostalgia, but to make an emotional connection with our target audience. Through a series of 3 heartwarming TVCs, we showcased their journey on MSRTC buses, highlighting: 50% Discount for All Women — effortlessly woven into Nivedita Saraf’s character. Free Travel for Senior Citizens Above 75 Years — perfectly represented by Ashok Saraf himself.

From casting to storytelling, scripting to screen, this campaign wasn’t just about promoting schemes — it was about celebrating dignity, respect, and independence. And with the Sarafs leading the way, we ensured this message traveled across Maharashtra — with warmth, pride, and a touch of nostalgia. A campaign that didn’t just inform, but moved.