Naam
The Task
To build social awareness around the lives and struggles of Indian farmers—their unseen hardships, silent battles, and the urgent need for support. The goal was to move beyond statistics and headlines, and create an emotional connect with the audience—giving a face to a crisis that often goes unnoticed.
- Campaign Strategy
- Print Collaterals
The Solution
We conceptualized a visually evocative campaign that used the power of illustration and symbolism to spark empathy.
At the heart of the creative was an aerial view of parched land, where shrubs and barren patches subtly formed the face of a distressed farmer—a powerful metaphor for how the very land they nurture mirrors their own condition.
This quiet yet striking imagery captured attention and emotion in equal measure—becoming a visual symbol of the cause. Designed to be both socially shareable and emotionally stirring, the campaign urged viewers to look beyond the soil, and see the soul behind it.
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