Manubhai Jewellers – Mangalsutra
The Task
To create a region-specific campaign for Manubhai Jewellers that establishes a deeper emotional connection with the Thane audience—focusing on a jewellery piece that holds immense cultural and personal significance: the Mangalsutra.
- Campaign Strategy
- Digital Ads
- Social Media Assets
- Still Photography
- Print Collaterals
- Web Banners
The Solution
We conceptualised a limited-edition Mangalsutra campaign, rooted in local sentiment and language. At the heart of it was the Marathi thought, “Jagat Ekach, Fakt Mazach”—a powerful expression of exclusivity, pride, and emotional ownership, meaning “Only one, only mine.”
The visuals, language, and storytelling were crafted to resonate deeply with the Maharashtrian ethos, making the campaign both personal and premium. This wasn’t just about a piece of jewellery—it was about a one-of-a-kind bond, expressed through a one-of-a-kind Mangalsutra.
A campaign designed for Thane. A message that touched hearts everywhere.
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