Khimji Handcrafted Jewellery
The Task
To create a compelling visual identity for Khimji’s handcrafted jewellery, with a focus on their bridal and festive collections. The brief called for a unique approach—embracing a raw, earthy aesthetic that echoed the artisanal spirit of the brand, while standing out across digital and outdoor platforms.
The Solution
We built a campaign rooted in texture, tradition, and tone. The visuals carried a rough-hewn elegance—celebrating the imperfections and individuality of each handcrafted piece.
From digital creatives that blended mood with minimalism to bold hoardings that felt both rooted and regal, every asset was curated to enhance the emotional and cultural resonance of Khimji’s festive and bridal offering.
The result: a distinctive visual story that felt as handcrafted as the jewellery itself.
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