CMC – Visionaries

The Task

To promote Inlay Marble—a refined art form that blends craftsmanship with precision, creating intricate patterns within natural stone. The goal was twofold: to raise awareness about this lesser-known technique and to highlight its beauty, sophistication, and timeless appeal.

The Solution

We conceptualised a campaign that celebrated inlay as a fusion of technology, beauty, and vision. To bring this idea to life, we drew inspiration from iconic figures in history—Shakespeare, Einstein, Cleopatra—each symbolising imagination, intellect, and elegance.

Their presence in the campaign wasn’t literal, but symbolic—representing the idea that inlay marble is not just a decorative surface, but a manifestation of human vision and mastery. Each piece becomes a canvas where science meets poetry, geometry meets art, and tradition meets innovation.

With this campaign, inlay marble was elevated from a design detail to a statement of legacy and brilliance.

Because beauty is crafted—and vision is inlaid.