CMC – Close to nature
The Task
To promote CMC’s exclusive range of imported Italian natural marble—not just as a premium building material, but as an art form shaped by nature itself. The goal was to create a campaign that stood out in a cluttered category and resonated with architects, designers, and luxury homeowners.
- Campaign Strategy
- Social Media Assets
- Print Collaterals
The Solution
We conceptualised a visually striking campaign under the thought “Close to Nature. Inspired by Nature.”
To bring this idea alive, we drew parallels between the marble’s organic patterns and elements from the natural world—using animals, birds, and aquatic life to highlight the raw, untouched beauty of each slab. Every visual told a story where nature wasn’t just the inspiration—it was the artist.
The result was a collection of captivating creatives that elevated perception and brought poetic depth to the product, making the marble feel not just luxurious, but alive.
Because true luxury is nature, preserved.
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